Push polling 101; what it is and how it works

MSV also adds in an update, a series of questions from a second Hoboken telephone poll below

It’s a lovely Sunday and for those who are interested, a Horse is going to spell out what a push poll is and how it works courtesy of Wikipedia.

From Wikipedia:

A push poll is an interactive marketing technique, most commonly employed during political campaigning, in which an individual or organization attempts to manipulate or alter prospective voters’ views/beliefs under the guise of conducting an opinion poll. 

(Exactly like MSV detailed in the earlier Saturday story, “Ravi Bhalla push poll alert: are you more likely to vote for him because he saved the city hospital?” etcetera, etcetera.) 

More from Wikipedia: 
Instead, the push poll is a form of telemarketing-based propaganda and rumor mongering, masquerading as an opinion poll. 

In Australia’s Northern Territory defined push-polling as any activity conducted as part of a telephone call made, or a meeting held, during the election period for an election, that: (a) is, or appears to be, a survey (for example, a telephone opinion call or telemarketing call); and (b) is intended to influence an elector in deciding his or her vote.[3] 

Push polling has been condemned by the American Association of Political Consultants[4] and the American Association for Public Opinion Research. 

MSV published some additional questions from the Bhalla campaign poll. Here’s one from a MSV reader cited briefly in the Saturday story as an example in the headline of push polling:

“As city council president, Ravi saved the city’s hospital, saved 1200 jobs and protected taxpayers from a huge tax increase.”

Talking Ed Note: Push polling is not a crime. It is sleight of hand deployed to alter voter perceptions, re: in this instance how the hospital board, Mayor Zimmer and a group of people on the City Council: Peter Cunningham, Carol Marsh, Dave Mello, Ravi Bhalla and Jen Giattino all played important roles in seeing the hospital saved but are not credited. (Certainly not even paltry “equal credit.”)

In this push poll question, the objective is to see Councilman Ravi Bhalla elevated for “saving the city hospital” which of course is inaccurate among many people who worked tirelessly for hundreds if not thousands of hours without pay to do the impossible. Think the Hoboken hospital board members, especially, Toni Tomarazzo and the late Steve Rofsky who were central to this victory. 

In a push poll, highlighting that one council member on a body of nine credited he “saved the city’s hospital” is an example of how such tactics may be used. Push polling is generally acknowledged as a form of negative campaigning. 

Campaigns can do polling and insert push polling questions to achieve a desired result; namely, the altering of voter perceptions favorable to a campaign.

Related: MSV urges everyone to read the tribute to Steve Rofsky who was never properly credited by local media for his instrumental role in delivering the plan to save the hospital and with it Hoboken.

Sunday Midday Update: MSV is pleased to present questions of the second Hoboken telephone poll, (not the Bhalla campaign’s) courtesy of its readers. So without further adieu, details from the second telephone poll.

Validity Research Survey

Asked to speak with the most younger voter in
the household
Are you employed by news media or a political
campaign or volunteering for a local political campaign?
How likely are you to vote (multiple choice:
very likely, likely, somewhat likely, etc.)
Is Hoboken going in the right direction/or is it
on the wrong track?
What is the most important issue to you in the
upcoming mayoral election?  (open ended)
If the mayoral election held today – would you
vote for a democrat, republican or independent?
Would you definitely, probably, or lean slightly
towards for a (insert which was selected for the last question) candidate?
Rate these people: Very favorable,
somewhat favorable, unfavorable, very unfavorable, don’t know the person:
Anthony Romano
Ron Bautista
Jen Giattino
Angelo Valente
Michael Defusco
Karen Nason
Ruben Ramos
Dawn Zimmer
Ravi Bhalla
Which of the following is most
important to you?
ü  Traffic
congestion & parking
ü  Affordable
ü  More
Parks & open space
ü  Local
ü  Safety
and fighting crime
ü  Integrity
& honesty
ü  Ethics
and transparency in government
ü  Public
ü  Rowdy
ü  Taxes
ü  Growth
& Develop
Between following which is
personally most important to you:
Economic issues:  pocketbook issues, affordable housing, budget
& taxes, public/private partnerships
Quality of life issues: local growth, reducing
crime, open space, public schools
If the governor’s election were
held today who will you vote for:
o   Kim
o   Phil
Will you definitely
vote, probably vote or lean slight to voting for (insert name picked above)?
In the nonpartisan mayoral
election who are you most likely to vote for:
Michael DeFusco
Jen Giattino
Anthony Romano
Ravi Balla
Michael Russo
Ruben Ramos
Ron Bautista
Angelo Valente
Karen Nason
Will you definitely
be voting for or probably voting for that candidate
Who in the list is
your 2nd choice?
All things being equal which
candidate are you more likely to vote for:
The one who has served in government longer and
who is more experiences, or
The one who is new to politics and will bring
fresh ideas
Are you more likely to vote for,
likely to vote for, less likely to vote for or much less likely to vote for (or
it makes no difference) who:
Always strongly opposed Trump & Christie
Is endorsed by the HDCO
Working with law enforcement community groups to
fight heroin addition
Opportunist & is running for two offices at
the same time
Is endorsed by Dawn Zimmer
Is a candidate with a 5-point plan that: reduces
waste; creates transparency, adds more affordable housing, reduces property taxes,
increases public & private partnerships someone that you are more or less
likely to vote for?
With party are you registered with?
Always vote (insert party), usually vote (insert party),
sometimes vote (insert party)
Would you consider yourself liberal, moderate or
Are you very (insert above answer), somewhat (insert
above answer)
Are you or Hispanic?
What is the ancestry that you most identify with?
What is your religion?
What is your age (multiple choice)
Of all calls that you receive are the always on your cell
phone, on both your cell phone and landline, always on your landline.

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