Hoboken PBA & PSOA hit the airwaves
As far as political commercials go, this is a solid piece of work. It gets the simple details to the viewer and makes it clear what action to take. So, kudos to Paul Swibinski for a fine commercial effort to earn some of the rumored $50,000 he’s tallied to represent both of the Hoboken police unions. A source indicated to MSV it breaks down to 25K for each: one for the patrolman and one for the senior officers. That does strike us as unfair. Seems like the upper officers are getting the bargain as it’s the junior members who are going to lose their jobs based on internal union bumping rights, but Da Horsey digresses.
Now the real question is what do the police unions hope to achieve? Based on this commercial it’s clear the idea is to develop significant public pressure on Mayor Zimmer to retreat from the announced layoff plan. Is that realistic? Does it impede the next step of negotiations believed to be approaching soon?
At the end of the day, the commercials may only be a tool to impact longer term perception about an outcome already decided by both sides. In that the lower ranks of the Hoboken PBA are dependent on the actions of the senior officers, re: their retirements to save jobs, the two are in a rapidly splitting divergent position.
In the end, does the commercial foster a spirit for movement or lock in each side to an inevitable outcome? The layoff notices are already out. The pressure is already present and the layoff date is set for September 24th. The clock is ticking.
Talking Ed Note: The union and political maven Paul Swibinski are going with the $20 million surplus figure. It certainly is a good whole figure and it sounds better than $10 million. It also puts the Hoboken PBA and Paul’s other client, Councilwoman Beth Mason on the same linear line of surplus claims. How convenient.